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Who Dreams Up This Rubbish?

Whatever the Van is Providing, It Presumably Isn’t That – September 2010.
British Gas have a new shiny slogan on the side of their vans. Is there a parallel English language? Does anyone understand what ‘Providing Energy Generation Solutions’ means and if they do, do they think that a normal English-speaking person might? Or are the people who dream up such phrases actually humourists who think they are playing a joke on society while hoodwinking the credibility of their employers? I would love to know the answer to these questions.
When this van pulled up opposite my house today (28 September 2010) I had to rush out and photograph it as the slogan is a gem of English-language gobbledygook.

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